2025, Thanks for the Memories!

We began quietly, in August, with a dear friend and a shared feeling that it was finally time.

It’s now or never.

Ideas of mine had been gathering for years — drifting, growing, waiting. When we took the first steps, the journey revealed itself as colourful, unpredictable, and very much alive. Through early experiments and many small trials, something unmistakably our own began to take shape. A brand with a face. My face. With a presence. Our presence. Something real. Something filled with real feelings from real tales from real adventures.

The adventures behind our product photos alone could fill their own stories — a years-long learning process filled with chaos, laughter, mistakes, and moments of sudden clarity. But learning has always been my favourite terrain. I love expanding my world, and even more, I love passing that curiosity on — infecting others with the quiet excitement of discovering something new.

I should also say this — if I appear to some as a wonder woman, then you might want to know this: no woman ever arrives where she does alone. Every journey is quietly held by others. I am surrounded by extraordinary women — loyal, wholehearted, and endlessly supportive — who have stood beside me, believed in me, and backed even my wildest decisions. And there is one special man, walking this life path with me, shaping me more than anyone else ever could.

Building a brand teaches you endlessly, often because it has to. Someone must figure it out. Someone must try, fail, adjust, and try again. If I could have a dollar, for every time i have failed and stood back up again...Letś say my life would look drasticly brighter. There’s a strange, ironic glamour in it — the beauty of creation intertwined with logistics, problem-solving, and the occasional late-night realization that tomorrow will be another lesson.

Now, a new year is already running full speed, and I’m doing my best to stay in the saddle. After all it is the year of The horse. The website is coming together at lightning speed. Plans are flowing. Releasing our very first behind-the-scenes creative clip into the world felt both terrifying and exhilarating — and the support and inspiration that followed has been overwhelming in the most beautiful way.

What amazes me most is how this learning-filled journey is quietly shaping me into someone new, almost faster than I can comprehend. Each experience, lesson, loss, moment of support, sound, and silence carves us slowly into something unmistakably our own. Isn’t that fascinating? Isn’t that beautiful?

Pause for a moment. Breathe. Look at your own life — your moments, your experiences. Even the painful ones. Especially those. See how they shape you?

I can’t wait for this new year and the experiences it will bring, because the ones before it widened me in every direction. We now have our own Instagram. Our own Facebook. Our own YouTube channel — a place where my friend and I can share our process openly, letting creativity shape us as rivers shape their banks, as wind moves flowerseeds through meadows.

And we have our very own website. My own world. A small empire of stories and imagination.

So much is already ready. So much is waiting for its final touch. We’ve finally found all the lost memory cards, all the clips that wandered off during the excitement of living and creating — adventures among insects, foraging herbs in my grandmother’s fields, listening to birdsong, wandering forests in search of mushrooms.

It’s January 1st. Snow is swirling outside, and we’re preparing to share summer and autumn adventures with the world. And that’s perfectly fine. These are stories that want to be seen, told, and shared — to inspire others to follow their own curiosity with the same kind of joy.

The journey continues. And it feels like only the beginning.